Central Mass. ‘dirty soda’ shop combines trendy sweets with vintage feel

Holiday spirit, vintage flair and trendy sweets all collide inside a Clinton business.
The Fountain Confections, standing at 138 High St., offers its customers hundreds of candy combinations, festive ice cream treats and an on-the-rise soda trend dubbed as “dirty soda.”
Dirty soda is a combination of soda, syrups and creamer, making for endless combinations of your drinks to mix and match.
On top of the coveted sugary drinks, the business holds a full candy bar with old school and new candies available for purchase. Other items like chocolates, fudge, peanut brittle and more sweets also reside inside.
And to top it off, the store sells ice cream creations and fresh baked goods.
Owner of the business Lauren Nanof kicked off the operation in June of 2024. But she recalled always liking the idea of an old school soda shop.
”I went to school in Clinton, so I remember walking the streets with my mom thinking it would be really cool if there was an old school soda shop. A place kids would stop after school and get milkshakes,“ Nanof told MassLive.
A few years ago, Nanof noticed dirty sodas were becoming a trend, especially in areas like Utah and the Midwest, serving as an alternative to coffee or tea.
“I kind of put two and two together and thought maybe it’s time to revive the idea of a soda shop and bring dirty sodas to Massachusetts,” Nanof continued.
The business has revived a vintage aesthetic that evokes nostalgia for customers, Nanof said. Throughout the store, a vintage color palette paints each room with old school Coca-Cola decor, and retro wall art.
With the holidays approaching, the store is also decorated from shelves to walls to the outdoors in winter holiday displays. And with festivites and sugar galore, the business has welcomed a receptive community.
“Right away people wanted to spend their birthdays here or be involved or buy our shirts and rep the brand,“ Nanof said. And the business is embracing the community just as much.
The Fountain Confections work with the local schools and sports teams, caters to businesses and hosts fundraisers with 20% back to whoever the organization is. On top of that, the business can also go off site with its mobile cart.
During the fall and winter, The Fountain is closed Mondays and Tuesdays. Other than that, the business is open Wednesdays through Fridays from 11 a.m. to 7 p.m., Saturdays from 10 a.m. to 7 p.m. and Sundays from 11 a.m. to 7 p.m., according to its website.
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