Key West Lounge cited with warning after November underage drinking incident

NORTH ADAMS — The city’s licensing board cited Key West Lounge with a warning of suspension after a November incident where the bar served alcohol to underage patrons — even after one was pulled from the bar by his mother, police said.
On Tuesday, the Board of License Commissioners continued a discussion from a January meeting about how to hold the State Street bar accountable for the incident in which a woman called police and said her 20-year-old son and other underage friends were being served multiple drinks inside the bar.
The Board landed on a three-day suspension to be held in abeyance for 6 months — meaning, if there is another incident of over-serving or serving underage patrons during that period, it is an automatic three-day suspension of its liquor license.
If that were to happen, the Board would then decide what dates, whether consecutive or not, that Key West would serve the suspension.
North Adams Police were dispatched to the bar around 11:30 p.m. Nov. 15, according to Police Chief Mark Bailey, after receiving a call from the woman who said she had already dragged her son out of Key West earlier that night, but he returned soon after for almost two hours and bought more drinks.
When police arrived, the boys told officers they were allowed into the bar and not carded, and were also drinking at The G.O.A.T. Sports Bar and Grill before driving to Key West. Bailey said there was no recourse involving The G.O.A.T. because it does not have cameras. Board members noted it was unfortunate that Bloom was the only owner facing consequences, despite cooperating with police.
Bloom took full accountability for the incident at the first meeting in January, and on Tuesday said the bouncer who first let the boys in without carding them has been fired.
Bloom said that is his standard response when an employee fails to follow his policies.
At the first meeting, Bailey said the bouncer at the door told police that the kids must have had good fake IDs, but no fakes were found upon a search of both boys — just their actual Massachusetts licenses.
When the officers got inside, they saw the bouncer go directly to one of the underage boys and take a beer out of his hands.
Officers discovered 24 IDs had been scanned that day at the bar, but there appeared to be about 60 to 75 patrons inside.
“There's a lot of should-have-could-have-would-have that happened here,” said Commissioner Michael Goodson. “The fact that [the bouncers] lied to the officers ... I feel a suspension is warranted.”
Board members stressed that Bloom should impress upon his employees that it hurts him when they don't follow the law.
Bailey said that Bloom, who was not present the night of the incident, was “very helpful” throughout the process of obtaining surveillance footage and has been cooperative with police during incidents over the bar’s 40-year existence.
“I repeatedly apologized for what happened that night,” said Bloom. “Going forward, this won't happen again. I'll do anything in my power to never be back here again."
Commissioner Pete Breen said he was concerned that a warning would not change the outcome, and instead suggested reducing hours — which Bloom said he has already done on his own — and further limiting the number of drinks a person can buy from the bartender. He also mentioned the idea of the bar paying for a police detail to reduce criminal activity, which Bailey quickly said would be "astronomically" expensive for the bar and also take two officers off the street.
Instead, police recommended that if there were ever any more issues like this, to call police dispatch and someone could be over in minutes, similar to the Nov. 15 incident.
Commissioner Rosemari Dickinson, who proposed the final warning motion, said a warning was appropriate because Bloom’s punishment has increased each time. “So why would he not follow the rules?” she said.
Bloom said he began closing the bar at midnight instead of later to avoid more problems. He added that the two boys were banned for life from his bar.
“The team let me down,” he said of his employees. “Because I am here, and I don't want to be here for these types of things. It embarrasses the bar.”
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