'They're memories.' Retro Pop Shop in Lee celebrates 20 years selling vintage wares and memorabilia

'They're memories.' Retro Pop Shop in Lee celebrates 20 years selling vintage wares and memorabilia
Berkshire Eagle
By STEPHANIE ZOLLSHAN — THE BERKSHIRE EAGLE
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LEE — After 20 years of selling rotary phones, jukeboxes and other compiled vintage items, Pierre Duhon is still excited to come in to buy and sell more.

"I just I love the stuff," he said. "They're memories."

Retro Pop Shop in Lee celebrates 20 years of business on Saturday. As part of the celebration, owner Pierre Duhon is offering a 21 percent discount on any item under $1,000.

Retro Pop Shop, at 395 Laurel St. in Lee, just south of the Black Swan Inn, opened on July 4, 2006, selling everything vintage from old Coke machines to classic advertising signs and even Rock 'Em Sock 'Em Robots. Duhon, the store's only employee, has hand curated the collection, and, after 20 years of running the store, he's ready for more.

"People keep telling me I'm one of the oldest stores in the Berkshires," Duhon said. "I'm like, 'No, no, no, I just started, you know? That's not me. I'm the new kid.' But I'm not the new kid."

Pierre Duhon has been the store's sole employee, with his wife helping man the store occasionally. Despite actively recovering from a knee replacement, Duhon makes sure to greet every customer on his feet, guiding them through the maze of vintage relics.

The unassuming store sits about 30 feet back from Route 20, with faded signs and bright painted walls clueing visitors in on the store's presence. But, stepping into Retro Pop Shop, a customer is engulfed by the low-hum of old-fashioned fans and music coming from one of the dozen stereo sets.

The jukeboxes, vintage candy vending machines and piles of signs create a maze with aisles too tight for more than one person at a time to move through them, but it's a chaos Duhon is managing.

"You're not just doing it to buy and sell stuff," he said. "You have to have a passion for it."

Throughout his 20 years, Duhon has sold items as simple as retro lunch pails and as expensive as a $12,000 jukebox. One of his best-selling spots, according to him, is the bathroom.

Retro Pop Shop in Lee celebrates 20 years of business on Saturday.

"Every time I get an authentic, no dumping or no logging," he said, "usually anything that's kind of weird I put it in there."

Before the vintage store, Duhon worked as a social worker in the area, but he and his wife purchased the building the shop is located in in 2006 for $370,000. Up until a few years ago, Duhon's wife ran an ice cream store attached to the same building, but she stepped away for health reasons.

Duhon was an advertising major in college, which was part of the impetus to start the retro shop.

"I always appreciated the logo, the gestalt of it all, different branding," he said.

Over the last 20 years, e-commerce platforms like eBay have made customers more informed about items, but also gave Duhon a more accurate way to price.

But, outside of using the internet for that purpose, Duhon still runs his store in much the same style as the items it sells. While his hours are loosely posted online, the best way to find out when the store is open is consulting the laminated poster on the front door. Cash or credit cards are accepted.

Retro Pop Shop has no website or social media, but Duhon said he doesn't lack customers.

"It's a unique area because we have all the great local people, but then people that consider this their second home," he said. "They come in this time of year and they're here for the whole summer and once they like a restaurant or a bar or store, they come back."

However, Duhon's disposition when interacting with customers and his pure passion for the things he is selling might also be a bit infectious for customers, because, as much as a customer wants to find an item, Duhon wants to find it just as much.

"[A customer's] mother had broken a cherished Looney Toons glass, and she was looking to replicate that and replace it," he said, referring to a patron visiting during his interview with The Eagle. "That was exciting — I wanted to make that sale because it would make her very happy, you know."

The most expensive item Pierre Duhon, Retro Pop Shop's owner and sole employee, has sold in his 20-year career is a $12,000 jukebox.

As part of celebrating the two-decade milestone, Duhon is providing an all-year discount of 21 percent — symbolizing his 21st year in business — for items under $1,000.

Before the anniversary, Duhon took about six months off while traveling the West Coast and recovering from a knee replacement, a break which he lamented hurt his business.

He landed from his return flight late last night, but he still opened at 11 a.m. Friday, wearing a compression knee sleeve to help with recovery from surgery, and he stood up to greet every customer.

"It's over the top, and I keep it full," he said. "I'm always buying, and at some point, you know, I'm 65, my wife wants me to retire, but I love what I do too much."

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