SPRINGFIELD, MA (WGGB/WSHM) - The holiday season is upon us, and a collaborative holiday marketing campaign was unveiled on Thursday at The Armory at MGM Springfield.

It was put together through a combination of local organizations, the “We Love Springfield” marketing initiative will showcase the pride that shapes Springfield. Along with launching their new social media pages and website - representatives say it all starts with the western Mass community coming together to celebrate the holidays.

“We now have over 28 holiday events scheduled out for this season, starting the day after Thanksgiving. everything from the grinch’s grotto, up to the museums, to the holiday pop show, Trisha Yearwood, and bright nights at Forest Park,” said Heather Caisse-Roberts, the President and CEO of the Springfield Symphony Orchestra

Many of these events begin on Friday, November 28th and are capped off by bright nights at Forest Park, which ends January 4.

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