AGAWAM, MA (WGGB/WSHM) -- Many families are gifting on a budget this Christmas and local retailers are making it their mission to have something for everyone, including picky teenagers.

Kate Gourde, owner of Cooper’s Gifts in Agawam, understands the challenge of shopping for teens while staying within budget. “I’ve got four kids at home, so we run the whole range of ages. Oftentimes, I’ll turn to them for suggestions on what to carry in the store,” she explained.

Gourde keeps things affordable with stocking stuffers under $25. For fashion-first teens, the store offers hypoallergenic earrings under $12. Plush lovers can find Jelly Cat plush items under $25. The store even carries items for teens who like spicy foods. “This is a veteran-owned, American-grown pepper line called the General’s Hot Sauce,” she added.

Amazon spokesperson Mike Murphy said teens are gravitating toward five main categories: beauty, tech, retro, gaming, and fashion. “In the beauty category, Elf Glow Reviver lip oil comes in eight colors. It’s under $10, but feels premium, so it’s the perfect stocking stuffer,” he said.

One surprising trend is Gen Z bringing back Tamagotchis from the 90s. “Gen Z loves throwback trends. Tamagotchi is the perfect blend of nostalgia and novelty. Teens love the unplugged, analog experience. It’s a break from smartphones,” he added.

Murphy says over 60 percent of products on Amazon come from small and medium-sized businesses, many in Massachusetts. “Leafael is a women-owned jewelry company founded by a UMass Amherst graduate. They specialize in bold, crystal jewelry. All their pieces start in the 20s,” he explained.

Local shops and smart online shopping prove families don’t need deep pockets to fill stockings with joy during a season that can feel overwhelming.

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